- ARPDAUPosted 4 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 4 years ago
- Your quick guide to metricsPosted 5 years ago
GAMESbrief in 2011
When you work on your own, you sometimes lose track of what you have achieved. I’m inclined to think of myself as a slacker, because there are so many things that I want to do each day/week/year, and never get them all done.
I wrote a review of 2010 this time last year. I thought it was time to review what GAMESbrief achieved in 2011.
- Published GAMESbrief Unplugged Volume 1 and Volume 2
- Saw one of my Black Swans come to fruition (see footnote)
- Become a paid columnist for Gamasutra
- Wrote six articles in the Wall Street Journal
- Had both Volume 1 and Volume 2available to buy on Amazon
- Launched Have Kids, Will Sail
- Started conversations with two major publishing houses about a book on the future of business based on lessons from the games industry
- Saw growing monthly sales of How to Publish a Game.
- Hired an editorial assistant (Zoya Street), worked with talented freelancer writers like Dan Griliopolous and Rob Fahey, and developers Jay Margalus, Elizabeth Davies and Tom Hart.
- Launched the GAMESbrief freelance database(well, a pre-alpha anyway)
- Redesigned GAMESbrief
- Launched the free GAMESbrief free-to-play spreadsheet
- Recorded the highest page views in a month
- Worked with great clients including Firefly, nDreams, IPC, Channel 4, Rebellion, Square Enix, Hero Engine, Supercell, TAG, several venture capital funds and many others.
- Spoke at 18 conferences including the Virtual Goods Summit, the Browser Games Forum, Futurebook, the London Games Conference and Develop
- Ran 8 successful masterclasseson How to Make Money from Social Games both in-house at major games companies and for independent delegates in the UK, Ireland, France and Poland.
- Achieved my objective of having more international clients (US, Poland, Finland)
- Becoming a Gerson Lehrman GroupScholar (in the top 9% of their global network of 26,000 expert consultants)
- Hosted lunches (alongside Paul Gardner of Osborne Clarke) every quarter to provide an informal forum for venture capitalists and games companies to get to know each other
I’m still working through my objectives for 2012. My current list has so many things on it that even I have to admit I can’t do them all.
But looking back, 2011 saw a lot of progress for me and for GAMESbrief. I hope the same is true for you, and that you have lots of plans for 2012.
* A Black Swan is a unpredictable event that no-one can foretell. My Black Swans are approximations: things that have potentially very big upside. they include equity stakes in startups, books, websites – anything that if it takes off could get really really big. Two of my Black Swans had successful outcomes in 2011. I hope for even more in 2012.