Many games companies struggle with how to use their metrics and Key Performance Indicators (KPIs) effectively. They are conflicted because game metrics have two different purposes: Comparison and Improvement. Improvement I use metrics to help games companies...

UK trade body UKIE has put out an infographic capturing the size of the UK games market and pegs it at £7 billion in 2020. Looking at the infographic, several points stand out: Digital console software at...

Last week, we announced that I had joined Hiro Capital as a Venture Specialist. Hiro is one of a new breed of games investor targeting the “post-Seed gap”, helping companies in the games and related technology/wearables sectors...

Subscriptions are becoming a common part of the gaming landscape, as Microsoft Games Pass reaches 18 million subscribers, Apple pushes its Arcade service and Google, Amazon and others try to get in on the action. It’s an...

Gacha is the name for random rewards delivered in games, particularly service games. The word is derived from the Japanese word gachapon, an onomatopoeia of “gacha” for the sound of turning a crank on a toy vending...

Nicholas’s Guessing Game is a thought experiment that makes the design process faster and more efficient. When you have identified a new feature that you want to build, ask team members to write down a guess for...