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  • If you design service-based games, you need to understand gacha

    Gacha is the name for random rewards delivered in games, particularly service games. The word is derived from the Japanese word gachapon, an onomatopoeia of “gacha” for the sound of turning a crank on a toy vending...

    • Posted 4 months ago
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  • StarTrek Fleet Command has some pretty impressive retention numbers

    It’s not often that I get a PR email containing an infographic that makes me sit up and take notice. The mail I received yesterday from Scopely broke the mould. Their MMO/strategy game Star Trek Fleet Command...

    • Posted 4 months ago
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  • Nicholas’s Guessing Game

    Nicholas’s Guessing Game is a thought experiment that makes the design process faster and more efficient. When you have identified a new feature that you want to build, ask team members to write down a guess for...

    • Posted 4 months ago
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  • Hot Wheels id AppStore icon
    Announcing my new game: Hot Wheels id

    I am delighted to announce my new role and my new game! You may have noticed that I have been quieter on GAMESbrief recently. Part of that is that I published The Pyramid of Game Design at...

    • Posted 4 months ago
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  • From concept to launch and beyond

    There are many different stages of game development. Here’s my favourite: For me, there are five major phases: concept, production, launch, live and sunset. These can be broken down further like this: The five phases of game...

    • Posted 4 months ago
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  • When to pivot

    Pivot is the most overused word in business. It is mistakenly used to cover up mistakes or to justify expensive failures as learning experiences. This is only OK if the team had set out to learn that...

    • Posted 4 months ago
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  • The Value of Freeloaders

    Freeloaders are valuable to your game. Embrace them; don’t kick them out. Here is a list of just some of the value that they provide. You can find out more in other books I have written, including...

    • Posted 5 months ago
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