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  • Hot Wheels id AppStore icon
    Announcing my new game: Hot Wheels id

    I am delighted to announce my new role and my new game! You may have noticed that I have been quieter on GAMESbrief recently. Part of that is that I published The Pyramid of Game Design at...

    • Posted 5 days ago
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  • From concept to launch and beyond

    There are many different stages of game development. Here’s my favourite: For me, there are five major phases: concept, production, launch, live and sunset. These can be broken down further like this: The five phases of game...

    • Posted 6 days ago
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  • When to pivot

    Pivot is the most overused word in business. It is mistakenly used to cover up mistakes or to justify expensive failures as learning experiences. This is only OK if the team had set out to learn that...

    • Posted 2 weeks ago
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  • The Value of Freeloaders

    Freeloaders are valuable to your game. Embrace them; don’t kick them out. Here is a list of just some of the value that they provide. You can find out more in other books I have written, including...

    • Posted 3 weeks ago
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  • What is the metagame?

    I have avoided using the term metagame in my latest book. Metagame has many different definitions in current usage in the games industry. For some companies, it is everything that is not the Base Layer. The Retention...

    • Posted 4 weeks ago
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  • A word about averages

    In service-based games, averages are misleading. Humans tend to understand averages through the lens of physical properties. If I tell you that the height of an average male human is 5′9″ and ask you to guess the...

    • Posted 1 month ago
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  • The Session and the On-Ramp

    The Pyramid is a framework for the strategy of your game design. The Session is tactical. It forms the fundamental building block of service games. It addresses the questions: How will I get my players to open...

    • Posted 1 month ago
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