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Subway Surfers has more monthly players than League of Legends, and other new stats
Deputy Editor Zoya Street has added another round of updates to the spreadsheet stats pages, including some data on player numbers that might surprise you. You’ll find links below to the pages where we gather benchmark data on all of the most important KPIs for free-to-play games.
MAUs
Subway Surfers, Kiloo: 140 million MAUs (August 2014, source: Simon Moller on Twitter)
League of Legends, Riot: 67 million MAUs (September 2014, source: Nick Parker on Twitter)
DAUs
League of Legends, Riot: 27 million DAUs (September 2014, source: Nick Parker on Twitter)
Conversion rate
DeltaDNA says that 50% of F2P games have a 1% conversion rate (September 2014, source: Nick Parker on Twitter)
Everyplay says that 59% of mobile players have never spent any money on IAPs (October 2014, source: gi.biz)
Retention rate
DeltaDNA says that typical day one retention rates are 20-40%. Only 16% of games have retention rate of over 50% (September 2014, source: Nick Parker on Twitter)
Everyplay’s data suggests that ARPU increases dramatically among players who spend more than ten hours playing a game (October 2014, source: gi.biz)
Whales
1% of users make up 29% of revenue on mobile (source: gi.biz, October 2014)
ARPU
ARPU among 35-44-year-olds on mobile is $6.07. Among 18-24-year-olds it is $3.73. (source: gi.biz, October 2014)