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Subway Surfers has more monthly players than League of Legends, and other new stats

By on November 4, 2014

Deputy Editor Zoya Street has added another round of updates to the spreadsheet stats pages, including some data on player numbers that might surprise you. You’ll find links below to the pages where we gather benchmark data on all of the most important KPIs for free-to-play games.



Subway Surfers, Kiloo: 140 million MAUs (August 2014, source: Simon Moller on Twitter)

League of Legends, Riot: 67 million MAUs (September 2014, source: Nick Parker on Twitter)


League of Legends, Riot: 27 million DAUs (September 2014, source: Nick Parker on Twitter)

Conversion rate

DeltaDNA says that 50% of F2P games have a 1% conversion rate (September 2014, source: Nick Parker on Twitter)

Everyplay says that 59% of mobile players have never spent any money on IAPs (October 2014, source:

Retention rate

DeltaDNA says that typical day one retention rates are 20-40%. Only 16% of games have retention rate of over 50% (September 2014, source: Nick Parker on Twitter)

Everyplay’s data suggests that ARPU increases dramatically among players who spend more than ten hours playing a game (October 2014, source:


1% of users make up 29% of revenue on mobile (source:, October 2014)


ARPU among 35-44-year-olds on mobile is $6.07. Among 18-24-year-olds it is $3.73. (source:, October 2014)


About Zoya Street

I’m responsible for all written content on the site. As a freelance journalist and historian, I write widely on how game design and development have changed in the past, how they will change in the future, and how that relates to society and culture as a whole. I’m working on a crowdfunded book about the Dreamcast, in which I treat three of the game-worlds it hosted as historical places. I also write at and The Borderhouse.