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Who is Nicholas Lovell?

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Nicholas Lovell helps companies make money from the transformative power of the Internet.

He is the founder of Gamesbrief, a website dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including The Free-to-Play Toolbox, How to Publish a Game and Design Rules for Free-to-Play Games.

Nicholas’s book The Curve (Portfolio Penguin) is a guide to doing business in the digital age, whether you make music, grind flour or install swimming pools for a living.Nicholas’s client list is wide, and has included Rovio (Angry Birds), Square Enix (Tomb Raider), IPC Media, Channel 4, M&C Saatchi, Google, ITV and startup businesses like nDreams, Spilt Milk Studios and Makielab.