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Web 3.0: Crypto-currencies, the blockchain, NFTs and pay-to-earn

Cryptocurrencies, the blockchain, NFTs and pay-to-earn: 4 separate growth areas that promoters and shysters conflate, to the detriment of us all. The crypto/blockchain/NFT bubble continues apace. Compared to the dot com bubble that burst in 2000, it seems as if this bubble is inflating faster and bigger, driven not just by the promise of the...

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Web 3.0: from cynicism to evangelism

I am continuing my quest to understand this third major transition in the technology / games markets in my career (first: the Internet; second: free-to-play; now: the blockchain). I feared that I didn’t or couldn’t understand. Spending time at the Develop conference helped me a lot. I had feared I was no longer smart. I’ve...

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Cryptocurrency, NFTs and pay-to-earn: the new world or a gigantic Ponzi scam?

Twice in my career, I have been at the forefront of massive change. In 2000, I was an Internet analyst at Deutsche Bank advising middle-aged men (and they were all men) on how this new nerdy Internet thing was going to change the world. It was three months before the dotcom crash. Valuations were stratospheric....

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The different uses of KPIs and metrics – Making a better game versus raising money or securing a publisher

Many games companies struggle with how to use their metrics and Key Performance Indicators (KPIs) effectively. They are conflicted because game metrics have two different purposes: Comparison and Improvement. Improvement I use metrics to help games companies make better games. My aim is not to compare one games company to another to see which one...

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The UK Games market grew to £7 billion in 2020

UK trade body UKIE has put out an infographic capturing the size of the UK games market and pegs it at £7 billion in 2020. Looking at the infographic, several points stand out: Digital console software at £1.7 billion remains the largest single market, edging out mobile which has £1.5 billion. Digital console grew more...

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Joining Hiro Capital as a Venture Specialist

Last week, we announced that I had joined Hiro Capital as a Venture Specialist. Hiro is one of a new breed of games investor targeting the “post-Seed gap”, helping companies in the games and related technology/wearables sectors with Series A and Series B funding. As Ian Livingstone, one of the co-founders of the fund put...

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Understanding Subscriptions

Subscriptions are becoming a common part of the gaming landscape, as Microsoft Games Pass reaches 18 million subscribers, Apple pushes its Arcade service and Google, Amazon and others try to get in on the action. It’s an important part of the future of games, and I don’t believe it will be a good thing for...

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If you design service-based games, you need to understand gacha

Gacha is the name for random rewards delivered in games, particularly service games. The word is derived from the Japanese word gachapon, an onomatopoeia of “gacha” for the sound of turning a crank on a toy vending machine and “pon” of the sound of the toy capsule dropping into the receptacle. In the West, these...

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StarTrek Fleet Command has some pretty impressive retention numbers

It’s not often that I get a PR email containing an infographic that makes me sit up and take notice. The mail I received yesterday from Scopely broke the mould. Their MMO/strategy game Star Trek Fleet Command broke through $100 million in revenue only 8 months after its November 2018 launch. That’s pretty impressive. Even...

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Nicholas’s Guessing Game

Nicholas’s Guessing Game is a thought experiment that makes the design process faster and more efficient. When you have identified a new feature that you want to build, ask team members to write down a guess for which metrics are likely to be impacted by this change and by how much. They don’t have to...

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