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  • What timezone should you calculate your DAUs in?

    A reader just asked this question on one of GAMESbrief’s stats pages:   “Any advice on the optimal timezone to use when calculating DAU? Is UTC standard? If you have a 60/40 breakdown of customers between US...

    • Posted 7 years ago
    • 0
  • Subway Surfers has more monthly players than League of Legends, and other new stats

    Deputy Editor Zoya Street has added another round of updates to the spreadsheet stats pages, including some data on player numbers that might surprise you. You’ll find links below to the pages where we gather benchmark data...

    • Posted 9 years ago
    • 5
  • A comprehensive list of metrics for free-to-play games

    This is a guest post from Shyamal Dave of Mech Mocha, an independent free-to-play studio based in Ahmedabad, India. A decent number of downloads is a good head-start and a very good reason to throw a boat-party...

    • Posted 9 years ago
    • 9
  • DAU/MAU = engagement

    Across the online games world, engagement is a key objective. The more engaged a user is in your game, the more likely they are to spend. If they come back every day, they are more likely to...

    • Posted 12 years ago
    • 17