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What timezone should you calculate your DAUs in?

By on May 9, 2016

A reader just asked this question on one of GAMESbrief’s stats pages:


“Any advice on the optimal timezone to use when calculating DAU? Is UTC standard? If you have a 60/40 breakdown of customers between US and Europe – are you better off calculating DAU for PST?”


I don’t have an immediate answer, so I thought I would ask if any of the GAMESbrief community have a view. Please feel free to comment below, or to send a response to me and I can add it to the  site.


Here’s hoping the GAMESbrief community can come up trumps.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: