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Nicholas Lovell
Home   >   Self-Publishing   >   Marketing   >   Be Honest, Be Nice: Marketing And PR For Indie Developers

Be Honest, Be Nice: Marketing And PR For Indie Developers

By on December 21, 2011

Andrew Smith of Spilt Milk Studios (and the associated developer diaries on GAMESbrief) has written a great piece on indie PR and marketing on Gamasutra. His summary:

  • Be nice.
  • Market to the platform holder, as well as your fans.
  • Use Twitter.
  • Be confident in your voice.
  • Open up a conversation.
  • Believe that everything you’re doing is interesting to someone, somewhere.

You should read the full piece, it’s very good.

About Nicholas Lovell

As well as founding Gamesbrief, Nicholas is a consultant to the games industry on online and corporate strategy and financial matters. He can be contacted at nicholas@gamesbrief.com Following a decade long financial career in the City of London, Nicholas founded Lodestar Partners, a corporate finance boutique that focused exclusively on the games industry. From 2006 to 2008, Nicholas was CEO of GameShadow, a games website and patching engine. He is a non-executive director of developer nDreams and provides consultancy services to a number of companies including Firefly and Huddle.