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Be Honest, Be Nice: Marketing And PR For Indie Developers

By on December 21, 2011

Andrew Smith of Spilt Milk Studios (and the associated developer diaries on GAMESbrief) has written a great piece on indie PR and marketing on Gamasutra. His summary:

  • Be nice.
  • Market to the platform holder, as well as your fans.
  • Use Twitter.
  • Be confident in your voice.
  • Open up a conversation.
  • Believe that everything you’re doing is interesting to someone, somewhere.

You should read the full piece, it’s very good.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: thecurveonline.com