- ARPDAUPosted 4 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 4 years ago
- Your quick guide to metricsPosted 4 years ago
Is the UK games industry only one life left from Game Over
At Edinburgh Interactive, a team from the games industry’s old boy’s network debated whether the UK games industry is only one life left from game over.
I voted that it is, despite thinking that there has never been time to be a game developer, and we are about to enter the Second Golden Age of Gaming. How could that be?
Project, not businesses
The UK games industry has been at the forefront of the games industry for decades. Our creativity, innovation and design skills are not in question.
Yet we are being left behind. Studios are closing. London-based investors are chucking millions of pounds into the games industry, but their investments are in Germany and Scandinavia, not in the UK.
Developers have get used to the idea that they need to get permission to make a game. They used to go, cap in hand, to a publisher and ask for the funds to make a game, in return for tiny slice of the long term profits.
The number of publishers has collapsed, and those that do exist are making fewer, bigger bets. So developers are turning to new sources of funding, like VC and angel investors.
The problem is that developers don’t change their pitch: they turn up, with a publisher-style presentation and pitch a game.
But no-one cares.
We’ve entered a world of businesses
If you want permission to create a game, go find a publisher (good luck). If you want to make a game, just do it.
Get an iPhone app of the ground. Launch a mobile test. Demonstrate traction in user growth, or revenues, or virality.
It’s hard. It’s very hard. It’s much easier to ask for permission and, when no-one funds you, to blame the funding environment, or investors who don’t get the games industry.
The onus, instead, is on you. To find a way to get started. To break the cycle of waiting for permission and find a way, by hook or by crook, to get your game out there.
If you do that, you might be the next Zynga, or Rovio, or Minecraft, or Mind Candy. If you don’t, you’ll never know.