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Free to play: a successful industry or an evil blight on gaming?

By on August 18, 2011

As part of the free public sessions at Edinburgh Interactive, I gave a talk on the power of free.

This is my most comprehensive presentation of how I think about it free. It covers:

  • Why free-to-play works
  • How to make free work
  • Some techniques to use to make it work better
  • A discussion on whether free-to-play is evil

If you want a summary of how GAMESbrief thinks about free, you could do worse than start with this presentation.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: