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How many users do you need to test a Facebook app?

By on November 19, 2012

At the Social Games Summit last week, Owen O’Donoghue of Facebook was asked how many users do you need to test your game before you start spending money on marketing it.

His answer:

“20,000-50,000 MAUs and an engagement ratio of 20%”


He added that it mattered where those MAUs come from. If they are from South-East Asia or other low-spending territories, then those users will help you do load-balancing tests, but they won’t give you an accurate understanding of your long-term conversion rates or ARPUs.

Although I suppose if you have great conversion and ARPU from countries which you expect to perform poorly, you are probably doing something right.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: