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  • Think tracking metrics is hard? Well, it gets harder

    All developers calculate, or should calculate, their game metrics to optimize the conversion funnel. When you launch a game in a single market, you can concentrate on analyzing different metric cohorts. For example, age, genre, whales, etc....

    • Posted 11 years ago
    • 8
  • Managing a Free-to-Play Product: a Publisher’s Perspective

    Nicholas asked me to write an article on the perspective of managing Free to Play titles as a publisher, rather than a developer, so here are some of the things I have learned from my time overseeing...

    • Posted 12 years ago
    • 2
  • How many users do you need to test a Facebook app?

    At the Social Games Summit last week, Owen O’Donoghue of Facebook was asked how many users do you need to test your game before you start spending money on marketing it. His answer:

    • Posted 12 years ago
    • 1
  • Of Mice and Metrics

    Perhaps the most important question to ask before performing a data analysis of your game is “What do I want to know?” In this guest post, Joost van Dreunen of Super Data Research tells you what you...

    • Posted 13 years ago
    • 3
  • PC advertising revenues already $800 million, say PC Gaming Alliance

    The PC Gaming Alliance has published a report saying that the PC is the biggest platform in the world, worth almost $11 billion. Well, they would, wouldn’t they. Nevertheless the report, commisioned by the organisation that was...

    • Posted 15 years ago
    • 0