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Novelty is the key to attention
![](https://www.gamesbrief.com/assets/2014/10/Flow_theory.jpg)
In this fantastic talk, Chelsea Howe discusses player engagement and the attention economy. How do you keep players coming back to your game for months on end?
She gives a number of practical examples, alongside some design theory to explain why these techniques for retention and engagement work so well. Stand-out moments include an examination of how to implement energy mechanics with integrity, and what makes them frustrating and jarring for players.