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Novelty is the key to attention

By on October 29, 2014

In this fantastic talk, Chelsea Howe discusses player engagement and the attention economy. How do you keep players coming back to your game for months on end?

She gives a number of practical examples, alongside some design theory to explain why these techniques for retention and engagement work so well. Stand-out moments include an examination of how to implement energy mechanics with integrity, and what makes them frustrating and jarring for players.


About Zoya Street

I’m responsible for all written content on the site. As a freelance journalist and historian, I write widely on how game design and development have changed in the past, how they will change in the future, and how that relates to society and culture as a whole. I’m working on a crowdfunded book about the Dreamcast, in which I treat three of the game-worlds it hosted as historical places. I also write at and The Borderhouse.