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Which ad service should I use?

By on July 13, 2012

Yesterday, a commenter on the popular How to make $3,000 per day from advertising in your free-to-play game called Gauravjalui made the following comment:

For my next game I don’t want to use iAds and adMob also my game will be having virtual currency, so can you suggest me which ones used in combination would work well to gain more exposure as well as earn money. I mean a lot to choose from…………Adcolony, PlayHaven, Chartboost and TapJoy. And also if either one has banner ads like iAds.


I’m sure that I have the best answer either, so I’d like to throw it over the GAMESbrief community. 20,000 of your read the blog every month. I’d love it if you could help Gauravjalui. If you have any advice, comments, thoughts or suggestions on how to choose which of these platforms, please say so below.

That would be an awesome way of giving back.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: