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  • Why Apple’s ad blocking will be good for games

    At this very moment, the top paid app on the US App Store is an ad blocker. Ad blockers threaten the business models of many traditional media businesses as they transition to the web and mobile. The...

    • Posted 3 years ago
    • 4
  • Clash of Clans invades the Super Bowl

    If we had any doubts that advertising for customers for mobile games is expensive, Supercell just dispelled them. Supercell’s Super Bowl ad features Liam Neeson. It’s in one of the most expensive advertising spots in the world....

    • Posted 4 years ago
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  • An analytical framework for brand advertising in mobile games

    This is a guest post by Kristian Segerstrale of Initial Capital, originally published on their blog. Initial Capital work with many game companies, ranging from stealth mode yet-to-launch companies to global stars like Supercell. A common theme...

    • Posted 5 years ago
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  • Social proof, sex and intrigue–a depressingly effective advertising combination

    I just saw this ad in the Sponsored Link section of my Facebook feed, sandwiched between Farmville 2 and the Doctor Who Figure collection It is for Stormfall: Age of War, a Facebook game by Plarium, an...

    • Posted 6 years ago
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  • Latest data added to our free-to-play benchmarks

    Games are among the easiest mobile apps to monetise, but other apps are finding it easier and easier to generate revenue. Users are increasingly comfortable spending money on mobile devices, and their engagement is high enough that...

    • Posted 6 years ago
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  • Keys to Successful Mobile Game Advertising

    Being bombarded by banners and detoured to sign up for a Netflix account simply isn’t good for anyone’s in-game experience. But seriously, ads don’t have to be so nauseating. Here are five tips to give your players...

    • Posted 6 years ago
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  • Mobile apps data challenge

    How well do you know your industry? Care to test your knowledge of users, platforms and market leaders? To help you get your facts and figures right, Taptica have shared this data challenge with us. See if...

    • Posted 6 years ago
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