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Show us some power curves!

By on April 10, 2012

As editorial assistant here at Gamesbrief, I keep the online games forecasting spreadsheet pages up to date with the latest KPIs from online games, to help you to benchmark for your business. While some figures are easy to come by – downloads, conversion rates and ARPPUs – others are a little more rare. So I’m asking for your help.

Do you have a power law curve for an online game that you’re willing to share? If you’re willing, I’d really like to know where you set the cut-off point for the biggest spenders; what percentage of paying players fit into that category, and how much they spend on average. Do you track your minnows and dolphins as well as your whales? Any numbers relating to them would also be much appreciated.

Willing to help? Then get in touch: [email protected]

About Zoya Street

I’m responsible for all written content on the site. As a freelance journalist and historian, I write widely on how game design and development have changed in the past, how they will change in the future, and how that relates to society and culture as a whole. I’m working on a crowdfunded book about the Dreamcast, in which I treat three of the game-worlds it hosted as historical places. I also write at and The Borderhouse.