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  • The different uses of KPIs and metrics – Making a better game versus raising money or securing a publisher

    Many games companies struggle with how to use their metrics and Key Performance Indicators (KPIs) effectively. They are conflicted because game metrics have two different purposes: Comparison and Improvement. Improvement I use metrics to help games companies...

    • Posted 3 years ago
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  • Conversion rates
    Benchmarks are bollocks?

    This is a guest post from Chris Kempt in response to a recent post by Nicholas   Last week I was at the UKIE AGM (a triumph once again) and while I was there I received a good-natured...

    • Posted 9 years ago
    • 0
  • What’s an impressive conversion rate? And other stats updates

    Part of my job here at Gamesbrief is to regularly update the stats pages for the Free to Play Spreadsheet. Recently I've been particularly interested in conversion rates: namely, what makes a good conversion rate? We know...

    • Posted 12 years ago
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  • Show us some power curves!

    Do you have a power law curve for an online game that you're willing to share? I'd really like to know where you set the cut-off point for the biggest spenders, and what percentage of paying players...

    • Posted 12 years ago
    • 0