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Clash of Clans invades the Super Bowl
If we had any doubts that advertising for customers for mobile games is expensive, Supercell just dispelled them.
Supercell’s Super Bowl ad features Liam Neeson. It’s in one of the most expensive advertising spots in the world. It lasts a full minute.
Now the real question is whether this type of advertising is profitable. We know that King says that it can acquire customers profitably using TV, but that’s usually on niche channels or shows, not prime time.
Profitable or not, I expect to see more games advertising in these kind of spots. Eventually, even TV execs will have to start accepting that games are a mainstream entertainment for a very wide audience. Eventually.
You can watch the video below.