- ARPDAUPosted 12 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 12 years ago
- Your quick guide to metricsPosted 13 years ago
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Is this the end of shouty men in hats?
If you pay attention to the icons of games in the top grossing charts on the AppStore, you will have noticed the Shouty Men in Hats phenomenon. For a while, all the top grossing strategy games...
- Posted 8 years ago
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Clash Royale and Clash of Clans make $250 million in a month
SuperData Research reports than in its first full month of global release, Clash Royale made $133 million. Together with Clash of Clans, Supercell raked in $250 million, while occupying the top 2 slots in the Top Grossing...
- Posted 9 years ago
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Free-to-play marketing costs rise and profitability falls at King and Supercell
Supercell has recently reported revenues of €1.55 billion for 2014, from Hay Day, Clash of Clans and Boom Beach. It made profits (EBITDA: Earnings before interest, tax, depreciation and amortisation) of €515 million. That compares with revenues...
- Posted 10 years ago
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Clash of Clans invades the Super Bowl
If we had any doubts that advertising for customers for mobile games is expensive, Supercell just dispelled them. Supercell’s Super Bowl ad features Liam Neeson. It’s in one of the most expensive advertising spots in the world....
- Posted 10 years ago
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Looking at In-Game Currencies
This is a guest post from GameSparks, crossposted from their blog The dominant approach to making and monetizing free-to-play games is constantly in flux. The market continues to grow and new contenders are always attempting to...
- Posted 10 years ago
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Boom beach and the innovator’s dilemma
There’s no doubt Boom Beach has lots of Clash. But it doesn’t have an Clans. Any at all.
- Posted 11 years ago
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Five Game Business Trends I Wish Were Happening
The number of ideas we have no data on because no-one used them exceeds the number of hydrogen molecules in the sun.
- Posted 11 years ago