- ARPDAUPosted 2 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 2 years ago
- Your quick guide to metricsPosted 2 years ago
Are free-to-play experts the new games writers?
I was complaining to a friend the other day about the attitude that many AAA developers seem to have towards free-to-play and paymium design, to retention and monetisation, to cross-promotion.
A games writer
“It’s like they think they can build a game the way they always have. The don’t think about integrating the commercial with the gameplay, about iterative development, about data-driven design. They want to drop F2P thought processes into the schedule, rather than adapting the schedule and changing the way they work to reflect the way F2P changes the whole game development process.”
My friend took a sip of his pint.
“You know what you sound like? Games writers. They complain that they are always brought in after the game has been developed and asked to ‘add a bit story’”
God help me.
The picture is of my friend Tom Jubert, a games writer. He was not the friend sipping the pint. I just the picture as an illustration of a games writer. That is all.