- ARPDAUPosted 9 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 9 years ago
- Your quick guide to metricsPosted 9 years ago
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EA is earning $650 million a year from a F2P style add-on to FIFA and other sports franchises
Electronic Arts is managing to have its F2P cake and eating it. Its sports franchises such as FIFA, Madden and NFL are some of its most popular and successful titles. But it has successfully added a variable...
- Posted 5 years ago
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Is F2P the natural fit for Virtual Reality?This is a post by GAMESbrief’s Rob Fahey, co-author (with Nicholas Lovell) of The F2P Toolbox and Design Rules For Free-To-Play Games. You can also read more of his work every week on GamesIndustry.biz. 2016 is going...
- Posted 5 years ago
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Taking your F2P game and making it paid–the story of Jagged Alliance Online
This is a guest post from Jan Wagner, Managing Director of Cliffhanger Productions. He recently took his F2P game, Jagged Alliance Online, back to being a paid game on Steam and I asked him why. This was...
- Posted 6 years ago
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Next week: Business Masterclass in BrightonGAMESbrief’s hugely successful Business Masterclass event returns to Brighton next Monday, July 13th. With small class sizes, in-depth presentations from the industry’s top consultant and practical hands-on sessions where you work with your industry peers to apply...
- Posted 6 years ago
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Why Nintendo-DeNA changes everything/nothing, and three pitfalls they’ll need to avoid.
Today, Nintendo accepted that the world has changed. In a surprise announcement, Nintendo revealed it had negotiated a substantial partnership with DeNA to bring Nintendo IP to smart devices. The companies took equity stakes in each other:...
- Posted 6 years ago
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Premium currency pricing trends and tricksThis is a guest post cross-posted from Wolfgang’s blog All Work All Play Most free-to-play games on mobile sell some sort of premium currency: gems in Clash of Clans, donuts in Simpsons Tapped Out, gold in...
- Posted 7 years ago
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Want an example of a good F2P game for core gamers? No problem, here’s 100 of them
I often get asked to name F2P games that “get it right”. That usually means ones that appeal to core gamers, and are like “how games are meant to be”, which is a shame, because my favourite...
- Posted 7 years ago
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Candy Crush Saga–where free does mean free
Candy Crush Saga is one of the most successful...
- Posted 8 years ago
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[Video] Design Rule 4: Build Complexity in LayersContinuing our series of videos introducing GAMESbrief’s Design Rules...
- Posted 8 years ago
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[Video] Nicholas explains F2P Design Rule No. 3
The third rule in GAMESbrief’s Design Rules for Free-to-Play...
- Posted 8 years ago
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Subway Surfers has more monthly players than League of Legends, and other new statsDeputy Editor Zoya Street has added another round of...
- Posted 7 years ago
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Is conversion rate usually quoted daily, monthly or lifetime?
I got an email last week asking me the...
- Posted 7 years ago
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Zynga’s conversion rate
I was digging into definitions of conversion rate, and...
- Posted 7 years ago
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The different uses of KPIs and metrics – Making a better game versus raising money or securing a publisher
Many games companies struggle with how to use their...
- Posted 4 weeks ago
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The UK Games market grew to £7 billion in 2020
UK trade body UKIE has put out an infographic...
- Posted 2 months ago
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StarTrek Fleet Command has some pretty impressive retention numbersIt’s not often that I get a PR email...
- Posted 2 years ago