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Which ad service should I use?

By on July 13, 2012
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Yesterday, a commenter on the popular How to make $3,000 per day from advertising in your free-to-play game called Gauravjalui made the following comment:

For my next game I don’t want to use iAds and adMob also my game will be having virtual currency, so can you suggest me which ones used in combination would work well to gain more exposure as well as earn money. I mean a lot to choose from…………Adcolony, PlayHaven, Chartboost and TapJoy. And also if either one has banner ads like iAds.

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I’m sure that I have the best answer either, so I’d like to throw it over the GAMESbrief community. 20,000 of your read the blog every month. I’d love it if you could help Gauravjalui. If you have any advice, comments, thoughts or suggestions on how to choose which of these platforms, please say so below.

That would be an awesome way of giving back.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: thecurveonline.com
  •  Indeed it is. We have 2,000 people registered by email, 3,000 via RSS, over 3,600 via Twitter and over 1,000 on Facebook.

    Those are all people who have bothered to register. Like all websites, we get lots of traffic via Google, via links and via sharing on social media. So if you are looking at the registration figures on the right, they are, like for all sites, a small fraction of the audience.

    For the first 6 months of the year, we average around 20,000 unique visitors according to Google.

  • Andre Priyono Priyono

    Is GamesBrief really read by 20,000?
    I saw that this site just have 2,000 subscribers.

  • iOS Developer

    Hmm…Perhaps we’ve been spoiled by Chartboost’s $23 and $24 eCPMs (May and April), because we’re looking at under $13 this month and feel disappointed.

    RevMob has been a bit better at over $14.

    Should we be happy with these numbers?

  • Mark Wang

    We used Tapjoy for offerwall, Chartboost for interstitials, Kiip for achievement, and Flurry for video. 

  • Thanks for the kind words, Mark! If any of you other game developers out there are interested in trying us out, please drop us a line at bizdev [at] chartboost.com.
     
    Thanks!
    The Chartboost Team

  •  Nice article there Mark!

  • Just started working with Chartboost. We love them. ecpms vary. $3.5-$7. 100% fill. They are more than just an ad network, as you can see all the campaign stats for all creatives as both a publisher and advertiser. So you can optimize, and you can deal directly with advertisers if it makes sense for you both. Full screen ads & videos rule, banners – not so much. We used Chartboost for part of our Hit Tennis 3 launch, detailed here: http://www.markj.net/launching-hit-tennis-3-into-the-charts/

  • I have been getting reasonably good results (~$5.50 eCPM) from RevMob. The ChartBoost ads look more interesting though