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The app Store shows the race to free
In June 2010, 71% of the worldwide 100 top grossing apps on the App Store were paid only. Just two years later, that figure is 16%.
If we include apps that are paid but also enable in-app purchases (IAP), the figure falls from 93% to 32%.
When you go digital, and a de facto cartel doesn’t block a zero price (as is happening in the book industry), the price trends to free.
It’s a good job we in the games industry have worked out how to monetise free.