- ARPDAUPosted 256 days ago
- What’s an impressive conversion rate? And other stats updatesPosted 298 days ago
- Your quick guide to metricsPosted 350 days ago
The app Store shows the race to free
In June 2010, 71% of the worldwide 100 top grossing apps on the App Store were paid only. Just two years later, that figure is 16%.
If we include apps that are paid but also enable in-app purchases (IAP), the figure falls from 93% to 32%.
When you go digital, and a de facto cartel doesn’t block a zero price (as is happening in the book industry), the price trends to free.
It’s a good job we in the games industry have worked out how to monetise free.
About Nicholas LovellNicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and forthcoming Penguin title The Curve.
Sign up to receive our
blog posts by email
Why I haven’t bought Frozen Synapse on iPad for £4.99 yet
Frozen Synapse from Mode 7 Games is by all...
- Posted 3 days ago
ARPDAUs, conversion rates and other new datapoints
I’ve been busy updating Gamesbrief’s Free-to-Play Spreadsheet benchmark pages...
- Posted 69 days ago
50 questions: Should I let my lawyer negotiate the deal?
"Going toe-to-toe with an experienced venture capitalist negotiating on...
- Posted 389 days ago
Self-Publish Your Game
"How to Publish A Game is THE book to buy if you are planning to go indie and produce your own games empire. This comprehensive playbook covers everything you'll need to know, from funding sources, to marketing, to business models and more."
- Sean Kirkegaard, ZoopaHeroes.comFind Out More