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Show us some power curves!
As editorial assistant here at Gamesbrief, I keep the online games forecasting spreadsheet pages up to date with the latest KPIs from online games, to help you to benchmark for your business. While some figures are easy to come by – downloads, conversion rates and ARPPUs – others are a little more rare. So I’m asking for your help.
Do you have a power law curve for an online game that you’re willing to share? If you’re willing, I’d really like to know where you set the cut-off point for the biggest spenders; what percentage of paying players fit into that category, and how much they spend on average. Do you track your minnows and dolphins as well as your whales? Any numbers relating to them would also be much appreciated.
Willing to help? Then get in touch: firstname.lastname@example.org