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50 questions: How does a VC evaluate a company’s product?

By on February 15, 2012

Together with Nic Brisbourne of The Equity Kicker / DFJ Esprit, I am writing a series of 50 questions you should ask when raising venture capital. We expect the series to run for a year, after which we will collate the answers into a book. We view this as a collaboration, so please comment to help make this series even more useful. This is #44 in the series.



How do venture capitalists judge the fruits of your labour? In Nic Brisbourne’s latest contribution to the 50 questions series, he gives a brief and clear overview of the methods VCs use to assess a company’s product. For this excellent addition to your bank of knowledge about venture capital, go to The Equity Kicker to read
50 Questions: How does a VC evaluate a company’s product?

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: thecurveonline.com