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The ethics of Free-to-play

By on December 12, 2011
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The ethics of free-to-play are going to be a big issue in 2012. I’ve already written some of my thoughts on the blog, but I also gave a talk at Develop Liverpool on the topic.



It’s also a good primer into free-to-play games as a whole, with ethics added.

You can read it on Slideshare.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve:
  • Pingback: Video Game Predictions for 2012 – Free to Play « A Great Becoming…()

  • Nicholas Lovell

    It was a conference, I wanted a strong start and this fit the bill.

    I was trying to establish a baseline of what people thought, and to see how many people thought it was evil, so it was a useful exercise for me.

    But it was in a packed hall, with lots of people in the room. I would be the first to admit that it wasn’t a scientific survey.

  • Guest

    Also, when you took your survey, why did you ask “Are free to play games evil?” when what you wanted to know is “Are free to play games unethical?” Not very objective, don’t you think?

  • Guest

    Nicholas, what’s your opinion on this?
    (the video, not the article)