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Social Games Summit Stats

By on December 1, 2011
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The Social Games Summit last month was packed full of juicy stats. Take a look at some of the most interesting and useful figures below.

Conversion and average spend

  • 13% of the virtual currency earned in myYearbook is purchased by subscription. 3% of myYearbook players are monetized (Geoff Cook).
  •  Joost Van Dreunen, managing director of SuperData, said that a conversion rate of 2-10% is reasonable. Martin Koppell said that on mobile apps, each additional step required between choosing to buy an IAP and actually completing payment reduces conversion by 15%. Read more about conversion rates.
  • myYearbook has 34% engagement and 1$ ARPU (Geoff Cook). Read more about engagement.
  • Kingdoms of Camelot by  Kabam has an ARPDA $15 This figure seems too high
  • Mobile users are currently worth 15% the ARPU of a web user. The Online Games Spreadsheet tracks ARPPU.

Users and acquisition

  • On Kixeye the cost per acquisition is $4. Learn how to keep your CPA down.
  • Raf Keustermanns of Plumbee claims that any dev should expect to lose 96% of their user base within 12 months – be sure to maximise your retention.
  • Dan Borthwick of EA says that Sims Social has 60 million monthly active users. Read more about monthly active users.

Social games market size

  • The virtual goods market is worth $6 billion globally (source: Inside Network annual report)
  • The cost of performance advertising is set to rise from $2.1 billion to $8.3 billion in the next 3 1/2 years – Lloyd Melnick, 519 Games.
  • 40% of usage time of Facebook is spent on social games. (Peter Wexler)
  • Over 300 million users play social games every month. (Peter Wexler)
  • Every second 50,000+ items are sold using Facebook credits. (Peter Wexler)

About Zoya Street

I’m responsible for all written content on the site. As a freelance journalist and historian, I write widely on how game design and development have changed in the past, how they will change in the future, and how that relates to society and culture as a whole. I’m working on a crowdfunded book about the Dreamcast, in which I treat three of the game-worlds it hosted as historical places. I also write at Pocketgamer.biz and The Borderhouse.
  • Anonymous

    I guess this is more like ARPDPU (regarding the $15) = Average Revenue Per Daily Paying User.

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  • It’s Average Revenue Per Daily Active User. (Most things are in the GAMESbrief glossary at http://www.gamesbrief.com/glossary. We’re just adding this now.

    That figure looks way high. I’ll have to check it

  • Luc

    Ah, it’s great to see all this data in one place. What does ‘ARPDA’ stand for, though? Google isn’t helping.