SuperData Research’s roundup of the US digital gaming market has just come out. One key figure for me: Kim Kardashian: Hollywood made $51 million in its first four months. Given that this is a US report, that...

I got an email last week asking me the following question: "Some folks insist that “conversion rate” as it’s reported industry wide is #dailypayers/DAUs, while others insist it should be based on monthly payers and MAUs (or...

I was digging into definitions of conversion rate, and came across this slide from Zynga’s Q2 2014 conference call.     So Zynga’s conversion rate is between 1.6% and 1.9%. But what does that actually mean? I’m...

I get a lot of questions asking me what the “standard” for a particular metric is in free-to-play games, whether that be conversion rate, ARPDAU, retention or something else. My broad answer is “It doesn’t matter,” and...

I wasn’t at the Games Analytics and Business Intelligence in London today, but analyst Nick Parker was. He tweeted some useful metrics from a talk from Alexander Samak of Gameforge. #GABI14 Gameforge – early revenues in a...

Yesterday, the games industry, and indeed the wider world, was all agog at the news that King was preparing for an IPO on the New York Stock Exchange. Here are the stats that I gleaned from the...

Part of my job here at Gamesbrief is to regularly update the stats pages for the Free to Play Spreadsheet. Recently I've been particularly interested in conversion rates: namely, what makes a good conversion rate? We know...