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50 questions: What should I put in my business plan?

By on July 18, 2011

Together with Nic Brisbourne of The Equity Kicker / DFJ Esprit, I am writing a series of 50 questions you should ask when raising venture capital. We expect the series to run for a year, after which we will collate the answers into a book. We view this as a collaboration, so please comment to help make this series even more useful.

This is question number 28 in the series.


The business plan has two purposes, to introduce your company to prospective investors and as a document investors who are in their due diligence process can look to for additional information about the company.

In this week’s entry in the 50 questions series, Nic sets out exactly what you should put in your business plan, how to structure and how to keep it short.

Hungry for more? Go to the 50 questions homepage for more insights into venture capital.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: thecurveonline.com