- ARPDAUPosted 3 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 3 years ago
- Your quick guide to metricsPosted 3 years ago
More in the 50 Questions Series50 Questions: How can I tell that a VC won’t invest? | 50 Questions – What are the different types of instruments VCs use to invest? | 50 questions: Should I seek a strategic investor? (or 5 reasons you should avoid a strategic investor) |
50 questions: What is the first document I should put in front of a VC?
Together with Nic Brisbourne of The Equity Kicker / DFJ Esprit, I am writing a series of 50 questions you should ask when raising venture capital. We expect the series to run for a year, after which we will collate the answers into a book. We view this as a collaboration, so please comment to help make this series even more useful.
This is question #27 in the series.
This week (and for the next two of his columns), Nic is focusing on how to get your business down in writing to maximise your chances of a productive meeting with investors.
Like Nic, I am a great believer that the first document should be short, pithy, and to the point.
Unfortunately, as George Bernard Shaw said, “I’m sorry this letter is so long, I didn’t have time to make it shorter”.
Making that document short is hard. Go and read Nic’s post to see what he recommends you put down in writing.
Hungry for more? Go to the 50 questions homepage for more insights into venture capital.