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50 questions: What is the first document I should put in front of a VC?

By on June 29, 2011

Together with Nic Brisbourne of The Equity Kicker / DFJ Esprit, I am writing a series of 50 questions you should ask when raising venture capital. We expect the series to run for a year, after which we will collate the answers into a book. We view this as a collaboration, so please comment to help make this series even more useful.

This is question #27 in the series.


This week (and for the next two of his columns), Nic is focusing on how to get your business down in writing to maximise your chances of a productive meeting with investors.

Like Nic, I am a great believer that the first document should be short, pithy, and to the point.

Unfortunately, as George Bernard Shaw said, “I’m sorry this letter is so long, I didn’t have time to make it shorter”.

Making that document short is hard. Go and read Nic’s post to see what he recommends you put down in writing.

Hungry for more? Go to the 50 questions homepage for more insights into venture capital.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: thecurveonline.com