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Kickstarter Games projects raise a MEDIAN average of only $23,000

By on June 14, 2012
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Thomas Bidaux of Ico Partners has done an excellent analysis of successful Kickstarter games projects. Like me, he is very aware of the difference between the mean and the median average, whereby the mean average is heavily skewed by the success of a handful of huge projects like Double Fine Adventure or Wasteland 2.

Thomas’s conclusions:

  • Although the average (mean) amount raised is $233,000, the median is only $23,000. To restate that: if you lined up ever successful Kickstarter team in order of the amount they raised, and then picked the team in the middle, they raised $23,000. Half of the teams raised less than $23,000.
  • 87 projects have raised $14.3 million from 342,000 backers (not uniques, though)
  • There has been a clear acceleration of funding, and the ICO data backs up Kickstarter’s own analysis that big successes like Double Fine lead to increased funding, not decreased amounts.
  • The PC is the dominant platform (59 of 87 successes), with iOS (29) and Mac (24) next

You should check out the full post from Thomas, and the presentation from Slideshare is embedded below.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: thecurveonline.com