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Apps, iPhones, me and Radio 4

By on December 9, 2010
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I was interviewed on Radio 4’s You and Yours yesterday.

The subject was kids, apps and iPhones. My contribution is about how apps aimed at kids make money. The reporter managed to re-edit my contribution in a way that I think made more sense than my own rambling interview, so many thanks Sharmani. After the Panorama addiction piece on the television this week, it was nice to hear a balanced, positive report about children and games.


You can find the full segment on iPhone apps for kids on the BBC website (look for Chapter 5). It’s inot just me speaking:- there’s vox pop, an app that helps autistic kids and Encyclopaedia Britannica on there as well. If you’re looking on the iPlayer, it starts at about 30 mins in.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve:
  • I will do so, Lisa. Games can be an excellent way of engaging with people, and it’s great to see the work that you and others are doing to use their particular advantages to help others.

  • Hi Nicholas, I’m Lisa Domican and I co-created Grace App with Steve Troughton-Smith. Sharmani interviewed me a few weeks ago and coincidentally the piece played while I was in a workshop presentation for “Apps for Entertainment” at the U.N. World Summit Awards for Mobile Content in Abu Dhabi. I had to listen to the Podcast later that night.
    Everything you were saying was being presented and expanded on even further with regard to “Knowletainment” a term coined to describe the information being provided by Apps and Mobile in an entertaining way.

    I was personally very taken with “The Hidden Park” a way to get kids out of the house and away from their tech-entertainment and into the fresh air while chasing dragons, trolls and fairies around their local GPS linked park. I made a specific request to the developers to have my local parks added as I’m finding it increasingly difficult to drag my Autistic Teen away from his laptop and DVD player. And he’s bigger than me!
    I also appreciated the support of all the developers and fellow winners in helping me to make my App sustainable through strategic partnerships. It has to be worth spending time on in order to be worth spending time away from my kids – we live in the real world after all.
    I suggest you look up the Awards and check out some of the excellent keynote speakers who agree with you – might be some information worth sharing with your readers there.
    Best Wishes, Lisa Dom, Grace App.

  • Augusta Harris

    Good afternoon. I hear you loud and clear and very much enjoyed the piece. I am a mid 30’s, stay at home mum to two daughetrs, 4 and 7. I am a housewife but used to work in marketing and product development. I would be very interested in helping you infomally. We love a project.
    Mrs A Harris