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  • [Gamesbriefers] Should you market children’s apps with demos or trailers?

    I think the best model for children's apps is a demo with a paywall. I know it's an old model and not in vogue, but I think it's ideal. Parents can let their kids try the game without...

    • Posted 7 years ago
    • 2
  • [Gamesbriefers] Should you monetise children’s apps with ads?

    I've had a couple of meetings with smart, trusted contacts in recent days where they've predicted a walloping great crackdown on IAP in kids' games, and that advertising is going to offer the only sustainable business model...

    • Posted 7 years ago
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  • [Gamesbriefers] How should Apple help parents control their kids’ IAP spending?

    What should Apple and other platform holders do to eliminate the criticism that IAPs are bought by mistake and what are the best practices that developers should follow to keep their games on the right side of...

    • Posted 7 years ago
    • 9
  • Playmobil Pirates Takes Its Name Very Literally

    Making fremium games for children is a delicate exercise, one that requires respect, restraint and a focus on value for money, trust from parents and never, ever taking advantage of kids' natural tendency to be obsessive idiots....

    • Posted 7 years ago
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  • Will apps get regulated?

    I was interviewed by PC Pro for a discussion on whether apps should be regulated, particularly those with IAPs aimed at children. The story was initiated by an FTC report that had little to do with In...

    • Posted 7 years ago
    • 2
  • Apps, iPhones, me and Radio 4

    I was interviewed on Radio 4’s You and Yours yesterday. The subject was kids, apps and iPhones. My contribution is about how apps aimed at kids make money. The reporter managed to re-edit my contribution in a...

    • Posted 9 years ago
    • 3
  • MindCandy acquires TutPup, raises funding

    MindCandy, perhaps best known amongst the gaming community for its pioneering Alternative Reality Game Perplexcity, has been very active recently, according to TechCrunch. MindCandy is now the home of Moshi Monsters, an educational virtual world aimed at...

    • Posted 11 years ago
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