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Latest rumour: Zynga making $100 million in revenue

By on April 30, 2009
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Earlier in the month, the rumour was that Zynga was making $50 million in revenue.

This week, BusinessWeek reports Zynga’s revenues are nearer $100 million.

All of these figures are from “people close to the company” so should be taking with a pinch of salt, but however you look at it, there is real money being made in social gaming.

Other key figures from the article:

  • Zynga has 250 employees
  • The majority of revenue comes from “the 2% to 10% of users who pay $1 an hour to play premium games or buy virtual goods
  • 10 million people have download rival publisher SGN’s games for iPhone and iPod Touch.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: thecurveonline.com