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PC advertising revenues already $800 million, say PC Gaming Alliance
By Nicholas Lovell on March 24, 2009
The PC Gaming Alliance has published a report saying that the PC is the biggest platform in the world, worth almost $11 billion.
Well, they would, wouldn’t they.
Nevertheless the report, commisioned by the organisation that was created to champion the PC gaming platform, was written by DFC Intelligence, has some interesting insights. I found the table based on 2007 data (and reproduced below) fascinating. In particular:
- Asia dominates the PC market, and 98% of that revenue is from online (including subscriptions, digital download payments and advertising)
- Global PC-only ad-revenue was $792 million in 2007. That’s a much bigger number than I was expecting
- Europe is a bigger market for PC in all areas except in-game advertising.
| NALA | EMEA | Japan | ANZ/Asia | WW | |
|---|---|---|---|---|---|
| Retail | $1,231 | $1,898 | $58 | $80 | $3,267 |
| PC Online revenue | $776 | $860 | $134 | $2,999 | $4,769 |
| PC Digital Distribution Rev. | $450 | $569 | $120 | $783 | $1,922 |
| PC Ad revenue | $222 | $170 | $42 | $358 | $792 |
| Total | $2,679 | $3,497 | $354 | $4,220 | $10,750 |
You can download The PCGA Presents: The PC Gaming Industry in 2008 here.
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