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How many days can you retain a player?

By on June 12, 2014

I’ve been watching a number of different games take different approaches to daily rewards. Some offer a bonus for coming back. Some offer escalating bonuses. Some give you a spin of a wheel to win a prize, and some combine escalators with lucky boxes.

I *thought* I was seeing a trend towards a maximum, meaning most games cap out the reward at 5-7 consecutive days and send you back to the beginning.

Not Marvel Puzzle Quest.

One of my clients is up to day 206. Yep, he’s logged in for 206 consecutive days. I dread to think how he will feel on the day he first misses one.


There is a lot more on the psychology and implementation of daily rewards in the F2P Toolbox.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: