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  • Spend like the world is watching #f2ptoolbox

    The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: give high-spenders an audience of admirers. For a full explanation, see the complete book: available...

    • Posted 5 years ago
    • 0
  • How many days can you retain a player?

    I’ve been watching a number of different games take different approaches to daily rewards. Some offer a bonus for coming back. Some offer escalating bonuses. Some give you a spin of a wheel to win a prize,...

    • Posted 5 years ago
    • 3
  • Don’t release a 99c game #f2ptoolbox

    The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: go free or go expensive, but don’t cap your ARPPU at $0.99. For a...

    • Posted 5 years ago
    • 0
  • Free should mean free #f2ptoolbox

        The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: free-to-play games should really be free, with no catch or take-backsies. For...

    • Posted 5 years ago
    • 1
  • The returning god: don’t make me tidy my room when I come back

    Regardless of what platform it’s on, clicking on a game icon should make me feel good.

    • Posted 5 years ago
    • 0