Latest ARM

• A word about averages

  In service-based games, averages are misleading. Humans tend to understand...

  • Posted 4 weeks ago
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• The Session and the On-Ramp

  The Pyramid is a framework for the strategy of your...

  • Posted 1 month ago
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• The Core Loop: a motor of retention

  When I first developed the Pyramid, I used the phrase...

  • Posted 2 months ago
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• Retention Layers in Board Games

  I’ve focused on the Retention Layer in video games, but...

  • Posted 2 months ago
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• Words to ban #2: Vanity items

  When creating items for players to purchase, developers sometimes refer...

  • Posted 3 months ago
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• Words to ban #1: Whales

  I hate the term whales. It is a word drawn...

  • Posted 3 months ago
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• Jamie Madigan on how to destroy the games industry, the loot box way.

  Jamie Madigan has a guest post on his Psychology of...

  • Posted 2 years ago
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• Smart return hook from Final Fantasy XV: A New Empire

  PocketGamer.biz has a damning review of the new Final Fantasy...

  • Posted 2 years ago
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• Never accept “we’ll do the PR for your game with a value of $50,000” in your publishing contract.

  Over at MobileDevMemo, Eric Seufert has written an extremely useful...

  • Posted 2 years ago
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• Is your problem in marketing, or in design?

  I’ve been dealing with a number of clients recently who...

  • Posted 2 years ago
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