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Beating Piracy is about making people *WANT* to Pay

By on August 2, 2012
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Robert Florence wrote an interesting piece on piracy on Eurogamer. I think it is broadly right, although some people have commented on his "staggering sense of entitlement".

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The most useful bit for me was this six stage decision tree.

1. HERE IS A THING I LIKE

2. DO I WANT IT? (YES)

3. DO I HAVE TO PAY FOR IT? (NO)

4. DO I WANT TO PAY FOR IT? (YES/NO)

5. YES: PAY FOR IT

6. NO: JUST TAKE IT FOR FREE

END

Robert says that publishers should stop trying to fix #6, and focus on #4 instead. I totally agree. What do you think?

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: thecurveonline.com