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A $50k IOS game grossing $1m per month

By on April 25, 2012

Have you heard of Design This Home? I hadn’t.

But it’s in the top 5 of the Top Grossing Apps in the UK, Canada, Australia and Ireland, with 300,000 DAUs and is “set to gross $1m per month worldwide”.


Not bad for a game made by three full-time team members and a cost of around $50,000.

I’m not sure how they got to the position, but the company has other apps with a total of 10 million installs, so I’m guessing that there was a heavy element of cross-promotion from other apps. If you you know how they grew, do let me know.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: