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Social Gaming Summit, Berlin

By on February 29, 2012

Benchmarks and metrics: forecasting and improving your free-to-play game

“Does free-to-play work” is no longer the question. Those who say it doesn’t are the games equivalent of climate change deniers. What matters now is how to make free-to-play work WELL to create popular, enjoyable and profitable games.

Nicholas will be speaking at the Social Gaming Summit in Berlin this May. He will help you to make sense of the conflicting benchmarks and metrics in the F2P market and will show you how to make more money from your game.

Early bird discounts are available until April 5th, so book now!

In the meantime, check out the Online Games Spreadsheet to learn how to manage your metrics and keep up to date with the latest benchmarks.

About Zoya Street

I’m responsible for all written content on the site. As a freelance journalist and historian, I write widely on how game design and development have changed in the past, how they will change in the future, and how that relates to society and culture as a whole. I’m working on a crowdfunded book about the Dreamcast, in which I treat three of the game-worlds it hosted as historical places. I also write at and The Borderhouse.