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  • The different uses of KPIs and metrics – Making a better game versus raising money or securing a publisher

    Many games companies struggle with how to use their metrics and Key Performance Indicators (KPIs) effectively. They are conflicted because game metrics have two different purposes: Comparison and Improvement. Improvement I use metrics to help games companies...

    • Posted 3 years ago
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  • China now generates higher ARPU from its games than the US, South Korea or the UK

    AppAnnie has just released a report on Average Revenue Per User in five major regions (Japan, China, the US, South Korea and the UK). Annoyingly, it doesn’t give actual ARPU numbers. Instead it indexes them to give...

    • Posted 7 years ago
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  • Conversion rates
    Benchmarks are bollocks?

    This is a guest post from Chris Kempt in response to a recent post by Nicholas   Last week I was at the UKIE AGM (a triumph once again) and while I was there I received a good-natured...

    • Posted 9 years ago
    • 0
  • Gameforge revealed some stats – they are useful

    I wasn’t at the Games Analytics and Business Intelligence in London today, but analyst Nick Parker was. He tweeted some useful metrics from a talk from Alexander Samak of Gameforge. #GABI14 Gameforge – early revenues in a...

    • Posted 9 years ago
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  • Low conversion in free-to-play is a feature, not a bug

    This guest post from Eric Seufert was originally published on his blog Mobile Dev Memo. An article excoriating the supposed plague that is free-to-play made the rounds recently, citing engagement statistics from Swrve’s April report in support of an argument asserting...

    • Posted 10 years ago
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  • How do cloud services affect engagement?

    This is a guest post by Richard van Barneveld of Kalydo. After several years of publishing downloadable MMO games, I got frustrated by the huge friction getting in the way of people playing. As a publisher, you...

    • Posted 10 years ago
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  • Think tracking metrics is hard? Well, it gets harder

    All developers calculate, or should calculate, their game metrics to optimize the conversion funnel. When you launch a game in a single market, you can concentrate on analyzing different metric cohorts. For example, age, genre, whales, etc....

    • Posted 10 years ago
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