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  • Managing a Free-to-Play Product: a Publisher’s Perspective

    Nicholas asked me to write an article on the perspective of managing Free to Play titles as a publisher, rather than a developer, so here are some of the things I have learned from my time overseeing...

    • Posted 7 years ago
    • 2
  • Gamesbrief at the Game Design Conference

    I'll be speaking at the Game Design Conference in San Francisco on Monday next week, giving a Lightning session on the Gamesbrief Free to Play Spreadsheet. I'll be livetweeting the whole day from @rupazero.

    • Posted 7 years ago
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  • ARPDAU

    There are so many stats bandied around for F2P games, it can sometimes be difficult to choose which ones to track. We don’t currently use ARPDAU (Average Revenue Per Daily Active User) in the GAMESbrief spreadsheet, but...

    • Posted 7 years ago
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  • Your quick guide to metrics

    I recently gave a talk at the Social Games Summit in Berlin about metrics in free-to-play games. Basicually, it's a quick-start guide to using the online games spreadsheet to start tracking your games' success and figuring out...

    • Posted 7 years ago
    • 1
  • Social Gaming Summit, Berlin

    “Does free-to-play work” is no longer the question. Those who say it doesn’t are the games equivalent of climate change deniers. What matters now is how to make free-to-play work WELL to create popular, enjoyable and profitable...

    • Posted 8 years ago
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  • Meeting the challenge: building a community of players

    How will you face the challenge? We don't have a magic formula for growing large, loyal communities of fans (yet - do subscribe to the newsletter just in case we happen upon it some day) but we...

    • Posted 8 years ago
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  • Metrics, Benchmarks and buckets of money

    I was asked to give a talk at Game Connection by Chris Kingsley of Rebellion (well, actually, he asked me to submit a proposal to the advisory board). His main beef: “not enough people put actual numbers...

    • Posted 8 years ago
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