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Metrics, Benchmarks and buckets of money

By on December 9, 2011

I was asked to give a talk at Game Connection by Chris Kingsley of Rebellion (well, actually, he asked me to submit a proposal to the advisory board). His main beef: “not enough people put actual numbers in their talks about free-to-play business models”.


I’ve tried very hard to put hard numbers in this one. It’s based on the GAMESbrief free-to-play forecasting spreadsheet, but I also cover the broad topics that I will talk about in 52 Game Design Secrets.

In a nutshell:

  • Your games business is now a funnel where you acquire customers at the top, Retain them in the middle and Monetise them at the bottom. (See ARM yourself)
  • Metrics are no use if you don’t use them to make decisions
  • Keep it simple: fewer metrics that you actually use are better than lots that you don’t.

You can view the full presentation below.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: