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Changing my signal to noise ratio, and my mail service

By on April 27, 2011

I’m about to make some changes to how the GAMESbrief email service operates.


I have a lot of readers who follow GAMESbrief via RSS. In fact, I get about 3x as many readers via RSS as via email. These readers choose not to get an email version of the blog. Fair enough. Different people have different preferences for accessing content, and I’m keen to satisfy everyone.

That said, I’m also keen to offer special insight, analysis and offers to my loyal readers.

So I’m going to split my mailing list in two.

There will be the blog subscription, where you get all my blog posts straight to you inbox in a single daily digest.

Then there will be the GAMESbrief subscription, which you sign up for when you get one of my free downloads (like the full free version of GAMESbrief Unplugged Volume 1: on copyright, politics and opinions or the first two chapters of How to Publish A Game). You won’t get blog posts on this mailout, just the occasional piece of advice and insight from me, as well as special discounts and offers for my books, masterclasses and consultancy.

It’s incredibly easy to unsubscribe if you don’t want either of these services. I am not trying to spam you.

I’m still finalising how I’m going to make the transition. I’ll let you know how it goes over the next few days.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: