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And you thought the advertising market was complicated

By on September 22, 2010

This chart from advertising “yield optimisation platform” Improve Digital shows the make-up of the online advertising industry.

That’s a lot of business types. And a lot of companies. It’s a complicated world. If you want to make money from advertising, be prepared to be faced with a lot of jargon.

Digital Advertising Industry Map

(Thanks to Nic Brisbourne at TheEquityKicker for the lead)

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: