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EU Commissioners jump on the wrong bandwagon, again

By on May 15, 2009

The BBC reports that two EU Commissioners, Viviane Reding and Meglena Kuneva, are trying to make software (including games) subject to the EU Sales and Guarantees Directive. Which means that they games companies would have to offer “a minimum 2-year guarantee on tangible movable consumer goods".

So since all games are bugged, anyone could take any game back within the first two years.

Tiga has weighed in pointing out the monumental foolishness of this approach.

But the point to me seems that this is a pointless battle. Software as a tangible boxed product is on the way out. The future is digital distribution. It’s subscription businesses. It’s fewer boxed product titles and more downloadable content and add-ons.

So the EU will legislate to solve a problem just as the market is about to take care of it anyway. And if they do, they will just hasten the demise of physical retailers and the boxed product market, all in the name of protecting consumers.

A foolish and pointless EU initiative? Surely such a thing have never been known.


(via VG247)

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: