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Kim Kardashian’s mobile game made $51 million in revenue in 4 months
SuperData Research’s roundup of the US digital gaming market has just come out. One key figure for me: Kim Kardashian: Hollywood made $51 million in its first four months. Given that this is a US report, that might be in the US only, which suggests the game is more than on-track to deliver $100 million in revenue in its first year.
Kudos for Glu for realising that taking a game with proven mechanics and reskinning it (and doing it well) with a popular celebrity would do very well financially.
And, as SuperData say, expect to see “a run on celebrity-based mobile and social games.”