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Beating Piracy is about making people *WANT* to Pay

By on August 2, 2012

Robert Florence wrote an interesting piece on piracy on Eurogamer. I think it is broadly right, although some people have commented on his "staggering sense of entitlement".

image

The most useful bit for me was this six stage decision tree.

1. HERE IS A THING I LIKE

2. DO I WANT IT? (YES)

3. DO I HAVE TO PAY FOR IT? (NO)

4. DO I WANT TO PAY FOR IT? (YES/NO)

5. YES: PAY FOR IT

6. NO: JUST TAKE IT FOR FREE

END

Robert says that publishers should stop trying to fix #6, and focus on #4 instead. I totally agree. What do you think?

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: thecurveonline.com