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Kickstarter Games projects raise a MEDIAN average of only $23,000

By on June 14, 2012

Thomas Bidaux of Ico Partners has done an excellent analysis of successful Kickstarter games projects. Like me, he is very aware of the difference between the mean and the median average, whereby the mean average is heavily skewed by the success of a handful of huge projects like Double Fine Adventure or Wasteland 2.

Thomas’s conclusions:

  • Although the average (mean) amount raised is $233,000, the median is only $23,000. To restate that: if you lined up ever successful Kickstarter team in order of the amount they raised, and then picked the team in the middle, they raised $23,000. Half of the teams raised less than $23,000.
  • 87 projects have raised $14.3 million from 342,000 backers (not uniques, though)
  • There has been a clear acceleration of funding, and the ICO data backs up Kickstarter’s own analysis that big successes like Double Fine lead to increased funding, not decreased amounts.
  • The PC is the dominant platform (59 of 87 successes), with iOS (29) and Mac (24) next

You should check out the full post from Thomas, and the presentation from Slideshare is embedded below.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: thecurveonline.com
  • http://www.psychsoftpc.com/ Psychsoftpc

    well, that explains why schilling went the “ask rhode island” route instead :)

  • http://www.psychsoftpc.com/ Psychsoftpc

    well, that explains why schilling went the “ask rhode island” route instead :)

  • http://twitter.com/rupazero Zoya Street

    I’ve been looking at a lot of Kickstarter projects, and it seems that the successful ones are those that say ‘we have a project, it’s nearly finished, we just need ten grand to get it polished’ or ‘we need five grand for marketing, but if you give us fifty, we’ll add all these cool features’. Very few successful projects by non-famous people are a request for from-scratch funding

  • http://twitter.com/UnSubject UnknownSubject

    If I remember correctly from Kickstarter’s 2010 (or was it 2011?) mid-year stats, only 3% of projects were pledeged more than $25k.

    That % has obviously increased, but I find the idea of Kickstarter as somehow replacing publishers to be highly naive, unless game developers are all happy to work for next to nothing on the slim hope of achieving something that generates them a worthwhile income. 

  • http://www.gamesbrief.com Nicholas Lovell

     While I don’t disagree with your conclusion, I should point out that there are a *lot* of projects on Kickstarter. The “mean” average is not an entirely useful statistic in an analysis of crowd-funding – the outliers matter more